AOL opens up AOL.com
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| AOL opens up AOL.com |
AOL also added a link within the main navigation to Bebo, the social networking portal they bought for $850 million. I am a bit confused as to why they didn’t integrate Bebo more into the new AOL.com. To me it seems as though integrating some of Bebo’s social elements into the site would have created the stickiness they were looking for - and of course drive more usage to Bebo. I am assuming this will happen in phase 2 of the re-launch.
The new design is the latest effort by AOL to kick-start their web efforts and AOL Trafficregain the prominence they used to have back in the dial-up days as the first and only stop for millions of online users. AOL.com still generates significant traffic but has long been an after-thought when compared to other portals and online destinations like Yahoo.com, Wikipedia.org or MSN.com.
The bottom line is that the new AOL.com is better and I am a huge fan of getting away from the “walled garden” approach AOL was long known for. However, AOL.com misses the mark on various areas, including better integration of other AOL content properties and services. I am also disappointed when it came to advertisements - basically I think they could have done a better job with the inclusion of bigger, more eye-grabbing, display ad placements. The new AOL.com continues to focus on the smaller “sponsored by” and “featured” spots throughout the content of the pages. These niche revenue opportunities are all well and good but in a iffy ad market, AOL should be focusing on better ad integration marketing efforts.
Along with the new AOL.com, AOL also launched various niche web properties in an effort to further expand their ad inventory.
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
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