STATIC ,ACTIVE AND DYNAMIC WEBSITE

Should a company own a static or an active dynamic website for effective online business?

We have been witnessing the last couple of decades a considerable change in the commercial practices where the online business has been making huge steps. Billions of dollars every year exchange hands through the online business and corporations have been investing huge amounts of money in their efforts to increase their online visibility.Many firms today hire computer science people/ programmers to write for them html codes in an effort to build fully optimized websites which will give them the best possible results while trying to reach effectively enough customers and ultimately sell online as much as products and services they can. The problem is that these companies give limited attention on important aspects of the real reason of existence of their website.For example they give too much attention to the look of their website and less on other more important things such as user friendliness, promotion, market segmentation, simplicity, information, etc. But the usual website flaws are not the subject of this article. Let’s see which type of a website should a company own:

Static Website:

Nowadays, firms have already realized that not having a website at all this causes them to be totally out of the game. Even those that do not consider Internet as an investment at least try to possess a static website for informative reasons. What is a static website? A static website can be considered a website which has been constructed at a certain point of time, information concerning the company was uploaded instantly on it and updating is not a matter of regularity. A static website gives a firm some type of visibility while it is trying to stay in limited contact with its basic publics. For example a dedicated customer searching for the exact name of the company might manage through search engines to locate the firm’s website although this might not always be true. The major advantage for a static website is that it has minimum running costs however this type of websites should generally not recommended by digital marketing specialists as the visibility results are not good.

Active Website:

A more active website is a website which has been constructed at a point of time and since then it has been receiving on a continuous basis new updates in the form of articles, comments, social sharing, e-shop updating, gaining natural links, etc. This type of websites has been widely accepted that are more favored by the search engines and they gain much more easily organic traffic not only on specific company keywords but also other multilateral keywords allowing the firms to gain visibility ground in their quest for better search rankings. The visitors particularly favor active websites and it has more chances to gain loyal visitors. It is amazing how people love to see regular changes in websites as static websites might seem too boring as they lack excitement.

Pay less with active websites:

As said above the search engines are more willing to send you more organic traffic when you own an active website, than when owning a static one. For this reason in the case you would like to expand your traffic using other promoting techniques such as ad words, Facebook ads, affiliates, newsletters, etc., you will have to spend much less money for an active than a static website as you should already be receiving some natural organic traffic from the different search engines.Of course an active website will have additional running costs for the continuous updating. However this running cost could be minimized especially if you get your visitors involved in your website through commenting, sharing of their own ideas, uploading material, etc. This is another effective approach which seems to be really appreciated by the search engines and would definitely raise your shares in this highly competitive online market!The chosen type of a website will have its own running costs and returns. Website budgeting is a huge subject who will be examined in future articles.

Dynamic website:

static and dynamic website

A website, or individual online page, are often static or dynamic. A static web site contains info that doesn't modification. It remains the identical, or static, for each viewer of the location. A dynamic website contains info that changes, looking on the viewer, the time of the day, the geographical zone, the viewer's language, and different factors. as an example, the pc Hope main page may be a dynamic web site that mechanically changes daily.

A dynamic web site will contain client-side scripting or server-side scripting to come up with the dynamical content, or a mix of each scripting sorts. These sites additionally embody HTML programming for the fundamental structure. The client-side or server-side scripting takes care of the center of the location.
With client-side HTML scripting, the page will use JavaScript or another scripting language to alter the information of page because it is dynamically designed.
With server-side scripting, scripts are run on the server that hosts the page. the method for the way the page is made is decided by parameters outlined within the server-side scripting.